More than simply a workshop, this intensive course is packed with both the floristry techniques and the business tools you need to forge a successful career as a wedding and events florist. There’s no prior experience required, and we limit our intake to 4 students per course, to give you as much individual support and tailored tuition as possible.

The Skills

Based at Kerry’s beautiful studio in Kings Walden, Hertfordshire, you’ll be guided through the making of everything from buttonholes and bouquets to elaborate tablescapes, large arches and hanging installations. With Kerry’s expert tuition and advice, you’ll develop your own personal floral style, and will have the chance to shadow Kerry on a real wedding, and work with a bridal client to better understand the mechanics of flowering the biggest day of someone’s life.

The Strategy

Once you’ve got a grounding in the hands-on practicalities of floristry, it’s time to tackle the business side of things. We’ll teach you everything from brand building to marketing and social media strategies, and you’ll leave at the end of the course with a fully branded, bespoke website, and a business ready to show off to the world.


• Intensive in-person tuition

• Practical floristry skills, including: buttonholes, bouquets, flower crowns, table settings, large arch, hanging installation

• Off site venue dressing experience

• Case study with bridal client: Put together a brief, source the flowers, create the installations, dress the venue.

• Business fundamentals including: Defining your ideal client, business branding 101, social media and marketing strategies, pricing and invoicing

• Bespoke branded website, business cards, social media platforms.


£5,995 – Payable in instalments if required.

This course is offered on a full time study basis, taking place over a period of 4 consecutive weeks.

However, we understand that many of our applicants will still be working full or part time jobs, so we also offer a more flexible part time option, with 1 week at the start of the course, 1 week at the end, and 5 consecutive weekends in between.


Where is the course held?

The studio is a beautiful studio nestled in the Hertfordshire countryside.

The studio is based in Kings Walden, a small village just outside Hitchin.

We have easy access to both the M1 and A1m motorways and both are around a 15 -minute drive. We are also close to Luton Airport.

We have several great B&B very close by that we can recommend for those coming from further afield.

What are the course hours?

The course will start at 10:00 and finish at 16:00 most days but we will have some early starts and late finishes.

As part of the course we will travel into London to visit the New Covent Garden Flower Market, this is a 4am start but we will finish that day at 12:00.

We may also have an early start/late finish if attending a real wedding.

Do you have facilities at the studio?

The studio is a self- contained, converted village blacksmiths nestled in the Hertfordshire countryside 

We have broadband,  a kitchen area with a kettle, microwave and fridge. We also have toilet facilities 

We have plenty of parking on site. 

We provide refreshments, the kettle is always on and we provide a light lunch. 

What do I need to bring?

The studio is heated, you will need to dress appropriately for the practical sessions so clothes you don’t mind getting dirty are perfect. We will also go offsite and the weather can be cold, therefore dress for the weather. Layers and thermals are great. 

You will also need some strong waterproof footwear. 

All flowers, foliage and sundries will be provided, and you will be able to take completed designs away with you. Larger instillations will be deconstructed.  

Are you insured?

I have commercial public liability insurance for £2,000,000 to cover the Hertfordshire Flower School students.

What can I expect?

The Hertfordshire Flower school will introduce you to the world of forward-thinking floristry. This style of teaching holds no bounds, it is the perfect blend of business and craftmanship.

This course is an intensive course, expect to be pushed hard. 

This is not a traditional classroom-based course! We encourage creativity and individuality and do not follow a show and copy strategy! It is personal and creative, and students leave knowing what it is like in the real world having had some great experiences.

We have a photographer that will follow your journey and provide you with your own portfolio of images that are free for you to use on your website and social media.

You will have the opportunity to work in the studio and offsite where possible. I will even take you with me to a real wedding during the course if possible, if not most definitely after.

Do you offer ongoing support?

I offer ongoing support with my closed Facebook group, Business in Bloom and have a weekly Q&A as well as regular features.

Will I get a certificate?

The course consists of bench training and you will receive a certificate of completion at the end of your course.

What makes your course different to others?

Having had a career change myself I appreciate what you do and don’t need to know! I will share my knowledge and experience with you. I want to give you a truly inspirational 4 weeks that will teach you what you need to know to get a great foundation to launch your business.

Class numbers are small to allow the course to be bespoke to your needs. We experience real life situations, this will help you with confidence and clarity going forward.

You receive expert tuition both on the course and ongoing and become part of a supportive network via the Facebook group.


4-Weeks Full Time:

2nd September to 4th October 2019

13th Jan to 7th Feb 2020

5th October to 30th October 2020

2-Weeks Full Time

4th November to 15th November 2019
9th February to 21st Feb 2020
19th April to 1st May 2020

Part-Time courses completed in person & online also available



I started the 4-week career course in Nov 18, unhappy with my current job and wanting to build a career around creativity. Kerry and her team gave me the best start, teaching me the practical side of floristry and the business side of running your own enterprise. Kerry is an expert in what she does and is always willing to share her experiences and help you develop. 3 months on I’m meeting brides and designing installations for events; I couldn’t be happier.



If you want to book a course with us or have a call to find out more, fill in the form below and we’ll be in touch.

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