Flowers have been with me for most of my life. I worked in a local florist’s after finishing school, before jumping sideways into a career in nursing. My job in healthcare was intense and intensely corporate. Through it all, I found solace in floristry, foraging in the fields and hedgerows near my house. I finally listened to my heart and made the leap into floristry as a career, starting my business Foxgloves and Alice in 2016.

Owning your own business requires a different skillset to the corporate world and at the start, it was easy to feel overwhelmed. I spent a lot of time, a lot of energy and a lot of money attending business courses and workshops, painstakingly piecing together the information I needed to make my business a success.

The Tools You Need

With the Hertfordshire Flower School, I’ve made it my mission to eradicate the overwhelm for budding florists like you. Far from dry, mind-boggling, lecture-based learning, our courses are engaging, interactive one-stop shops packed with all the information you need to go from passionate amateur to thriving business owner.

In each of our courses we’ll get hands on – showing you how to create elaborate installations and find your style. You’ll receive expert guidance to help you brand your business and build your website, and you’ll come away from the course with all the tools you need to launch your floral career and make it a success.

Group sizes are kept small, exercises are kept fun and ideas are kept flowing. I’m in love with my job, and I want you to be, too. Have a look at our courses page to find the one that’s right for you, and get in touch for a chat if you have any questions at all.

Let’s turn these dreams into plans!

“Create whatever causes a revolution in your heart”




I started the 4-week career course in Nov 18, unhappy with my current job and wanting to build a career around creativity. Kerry and her team gave me the best start, teaching me the practical side of floristry and the business side of running your own enterprise. Kerry is an expert in what she does and is always willing to share her experiences and help you develop. 3 months on I’m meeting brides and designing installations for events; I couldn’t be happier.



The Smithy, Cox Green
Kings Walden, Hitchin
Hertfordshire SG4 8NG

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